Westlake Village, CA (March 19, 2012)—The time has come to say goodbye to bulky and clunky reusable water bottles and hello to a sleek, collapsible and lightweight hydration solution. Vapur’s brand new Element makes its debut today and it’s tailor-made for a life on the go.Cool, clean and collapsible, the reusable Vapur Element Anti-Bottle™ raises the bar on portable, performance hydration with a new silhouette and innovative new lid design. From urban use to multi-season use in the great outdoors, the Element is proof of next-level innovation in the market of hydration systems, affording convenience, style and utility.Foldable, freezable, and dishwasher safe… the Element’s forward-thinking design makes it the perfect hydration solution for today’s active consumer. The Element sports a brand new, proprietary and patented wide-mouth Supercap, which offers ease of use and quicker drinkability. Clip the Element on and go for any urban, sport or outdoor active pursuits – it’s durable, lightweight, collapsible and built for adventure. When your Element is empty, simply fold and stow it. The versatile Element takes up minimal space when empty versus heavy, rigid hydration bottles.“The Element is designed to be the everyday, go-to hydration solution for the active lifestyle,” says Jason Carignan, co-founder and chief design officer for Vapur. “The Element enables on-the-go hydration and is an essential piece of gear for the outdoor adventurer and the urban warrior alike.”The Element is unique not only in function, but also in its composition. It embodies the original sustainable and leading designs of Vapur’s founding “Anti-Bottle” products, including the 3-ply combination of BPA-free nylon and antimicrobial Polyethylene. This construction makes the Element foldable, freezable, and dishwasher safe. In addition, Vapur’s patented, flexible design is lighter and easier to grip than rigid bottles, and it rolls up, collapses or folds flat when empty; it can virtually go anywhere.The new Element is the first Vapur® Anti-Bottle available in larger sizes (.7L and 1L), designed to meet the greater hydration demands of athletes and all those living an active lifestyle.The Element comes in three unique, identifiable designs: Water, Fire, and Wind. MSRP: $11.99/.7L and $13.99/1L.All Vapur Anti-Bottles are manufactured in the United States and use less energy to make and transport than traditional bottles, and produce significantly less waste in our landfills. Vapur’s foldable, convenient, and sustainable Anti-Bottles appeal to a broad range of consumers, and have attracted an ardent following internationally. The Anti-Bottle is a unique and novel hydration collection that underscores the company’s vision and leadership in design. About Vapur Inc.Founded in 2009, California-based Vapur, Inc. is on a mission to make hydration incomparably portable and convenient. As the leading designer, marketer and distributor of reusable, handheld, collapsible hydration products. Vapur’s complete line of Anti-Bottles® have been adopted by athletes, outdoor enthusiasts, celebrities, green activists, government agencies, fashion gurus, and families alike. Vapur’s ultra-durable Anti-Bottles® are proudly made in the USA, BPA-free, freezable and dishwasher-safe. Vapur is privately held, with products available in 13 countries worldwide and contributes a portion of all sales to water-related and environmental causes. For more information, visit www.vapur.us and as always, “Live Flexible.”
###
