Brand launches its first filtration product created specifically for the outdoor user
WESTLAKE VILLAGE, Calif. (June 3, 2013) – Vapur®, designer and manufacturer of the original Anti-Bottle, announces the launch of its new award-winning Explorer Series MicroFilter. In an effort to continue serving consumer hydration needs for every situation, Vapur moves beyond the bottle to introduce its first filtration system.The MicroFilter, named Gear of the Year by National Geographic and Gear of the Show by Outside Magazine at Outdoor Retailer among other accolades, is a lightweight, chemical-free water purification system that utilizes the most advanced hollow fiber membrane technology on the market. With an absolute pore size of 0.2 microns, the MicroFilter safely removes 99.9999-percent of waterborne bacteria (such as Salmonella, Cholera and E. Coli) and 99.9-percent of protozoa (including Cryptosporidium and Giardia), making for safer drinking water in the backcountry or while traveling. The filtration system on the MicroFilter meets the U.S. EPA standards and exceeds CDC recommendations for water purity.“We are thrilled to launch Vapur’s first filtration product and introduce our outdoor-focused Explorer Series,” said Jason Carignan, co-founder and Chief Design Officer at Vapur. “No batteries, no pumping, no waiting, the MicroFilter is simply the easiest way to ensure safe drinking water on backcountry adventures. Our brand is always at the forefront of hydration innovation, and we are proud to have the MicroFilter continue that legacy.”The MicroFilter is sold as a filter and bottle set with a 1L Eclipse Anti-Bottle in either Olive or Night Blue (MSRP $69.99). In addition to using it with the Anti-Bottle, the MicroFilter can also be used like a straw to drink straight from the water source or squeezed from the Anti-Bottle into another beverage container.Together, the bottle and MicroFilter weigh just 2.7 ounces for ultimate portability, and the MicroFilter is capable of purifying hundreds of liters of water from lakes, rivers, streams and tap water over its lifespan. The MicroFilter also includes a stop feature, so users will know it has maxed out its usage when the water completely stops flowing through the spout.For more information and to purchase the new MicroFilter, visit Vapur.us/MicroFilter.About Vapur, Inc.Founded in 2009, California-based Vapur, Inc. is on a mission to make hydration incomparably portable. As the leading designer, marketer and distributor of reusable, handheld, collapsible hydration products, Vapur’s Anti-Bottles® have been adopted by athletes, celebrities, activists and families alike. The ultra-durable Anti-Bottle is proudly manufactured in the USA, BPA-free, freezable and dishwasher-safe. Privately held, with products available worldwide, Vapur contributes a portion of all sales to water-related and environmental causes. For more information, visit www.vapur.us and as always, “Live Flexible.”###
