VAPUR® CELEBRATES THE LAUNCH OF THE “ANTI-BOTTLE” IN JAPAN AT THE INTERIOR LIFESTYLE TOKYO SHOW

World’s Most Innovative Foldable, Flexible Reusable Water Bottle Makes its Japan Debut in Two Convenient Sizes

WESTLAKE VILLAGE, CA, USA (June, 2011)  — VAPUR® Inc., the company behind the original foldable, flexible, reusable water bottle — the “Anti-Bottle — introduced its signature .5L  single, as well as the Fun Size two-pack .4L version of Vapur Anti-Bottles at the Interior Lifestyle Tokyo Show, June 1-3, 2011. The original, authentic Vapur Anti-Bottles stand tall when full and can be rolled, folded or flattened when empty, easily fitting into pockets, purses and packs.

“Vapur Anti-Bottles are a global hit with consumers who care about the environment and who recognize how much money they can save by drinking filtered tap water instead of bottled water,” said Brent Reinke, co-founder of Vapur. “Anti-bottles are the most convenient reusable option on the market, because consumers can take them anywhere. Our recently launched .4L Fun Size bottles are the perfect solution for kids, or anyone who wants a smaller sized bottle to take along when they’re on-the-move.”

 For the Japan launch, Vapur has partnered with Metaloy Co. Ltd, a Japanese distributor known for carrying innovative products. Metaloy showcased the eco-friendly yet fashionable bottles at the Interior Lifestyle Tokyo Show, where retailers of all genres had the opportunity to see Vapur for the first time. Metaloy is now accepting orders from qualified Japanese retailers.

“We’re thrilled not only about this new partnership with Vapur, but also the opportunity to introduce this ground-breaking product to the Japanese market,” said Masato Yoshimoto, Managing Director at Metaloy. “Vapur Anti-Bottles look and perform like nothing else, and consumers who carry them will be making a statement — about style, about eco-consciousness and about financial savvy.”

Vapur Anti-Bottles are the perfect size for lunch boxes or gym bags and easily clip onto diaper bags or backpacks. They’re just the right size to tag along on a jog, hike or on the ski trails. When empty, Anti-Bottles can be rolled up and tucked into a purse, pocket or glove compartment until it’s time to rehydrate and fill them up again.

All Vapur Anti-Bottles are exclusively made in the USA, are FDA-approved and BPA-free. They come in a variety of vibrant, eye-catching colors that get them noticed everywhere they go. Vapur Anti-Bottles are:

  • Foldable when empty and stand upright when full
  • Affordable at Yen 1,200 for the .5L single bottle and Yen 2,000 for the .4L Fun Size Two-Pack
  • Reusable and safe — made from an ultra-durable, BPA-free material with an FDA-approved polyethylene inner-liner
  • Washable in the top rack of the dishwasher or by hand
  • Freezable — for a “cold one” anytime, anywhere
  • Attachable — with the included carabiner that clips to any bag, purse or backpack
  • Identifiable — using a writable area on back of each bottle for easy identification.


For more information on the original, authentic Anti-Bottle, or contact information for Metaloy, please visit www.vapur.us.

About Vapur Inc.
Founded in 2009, Vapur Inc., the company behind the original, authentic Anti-Bottle, a foldable, flexible, reusable, eco-friendly water bottle that has developed a cult following of celebrities, green activists, athletes and other active-lifestyle enthusiasts. Designed to make bottled water obsolete, Anti-Bottles are made exclusively made in the USA and are , highly durable, freezable, dishwasher-safe and BPA-free, and can be rolled, folded or flattened when empty. Available in .4L and .5L, Vapur bottles come individually and in two-packs. Created out of a desire to make tap water infinitely portable, universally available and ethically sustainable, Vapur is led by a passionate team of professionals committed to designing fashionable, innovative and eco-responsible products. In keeping with its commitment to the environment, Vapur gives a portion of all Anti-Bottle sales to water-related and environmental causes. The Vapur Anti-Bottle is currently available in the USA, Canada, U.K., Europe and Japan, and will soon be launched in Australia, Singapore and South Africa. For more information, visit www.vapur.us. Follow @Vapur on Twitter and “like” them on Facebook at www.facebook.com/vapurtrail, to join the Vapur Trail.


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