- August 22nd, 2013
- Posted in Vapur in the News
- Comments Off on Korea: Geek
VAPUR – The Incognito flexible flask offers 300ml of a favorite libation. The reusable flask is collapsible, made in the USA and the best way to ensure cocktail hour is always accessible. SRP is $6.99. Also check out the new ShakeFilter, a portable and biodegradable filter that reduces unwanted odor and taste from tap water. SRP is $4.99.
I think a lot about water. Whether it’s flowing down a river, buried deep in underground aquifers, or perched in glaciers clinging to the high peaks, it’s a magical thing, the essence of life on Earth. Without it, we can’t survive, nor can the myriad creatures sharing the planet with us.
And yet water is one of the most threatened resources today. From increasing demand to waste and mismanagement, climate change to development and pollution, the world’s fresh water supplies are in trouble. In the developing world, some 800 million people live daily without access to safe water. Roughly 2.5 billion don’t have adequate sanitation. (What this means in layman’s terms is that they live in constant fear that what just came out of their bodies might reenter with their next drink of water.) Water is a huge issue in the developed world, too. The mighty Colorado River, lifeblood to 36 million people across the desert southwest, for example, was recently named America’s most endangered river.
Fortunately, there are lots of great people and great organizations working hard on the problem. From the World Wildlife Fund to American Rivers to my friends and Challenge21 partners at Water For People, there is a lot of focus and attention on the global water crises and solutions.
Since 2011, I’ve focused my climbing on drawing attention to the water issues, and raising money for Water For People and their solutions. While by no means a water expert, my experiences with water have taught me one thing: there is no single, simple solution. Global water issues – just like a river – touch many areas, and flow through diverse, divisive issues like human development, wildlife and ecosystem conservation, climate change, economic development, human rights, cultural norms and traditions, etc. Bringing safe water to Village X is not as simple as sinking a well, checking the flow, and calling it a day, for the safe water flowing from the tap today could well be disrupted tomorrow by many factors upstream.
In a couple weeks, I’ll be heading off to India with my friends and colleagues, Pete McBride and David Morton. Our focus on the trip is to tell the story of the world’s most revered and reviled river, the Ganges. We’ll start in the high Garhwal Himalaya attempting the unclimbed Chaukhamba IV at the true source of the Ganges, and then follow the river 1,500 miles to its terminus at the Bay of Bengal.
This autumn, thanks to great support from sponsors like Microsoft, Eddie Bauer, Vapur, and more, we’ll tell the Ganges’ story through the eyes of those who love it and hate it, protect it and pollute it, revere it and revile it.
It’s going to be an arduous and exciting journey – and one which will put our Vapur MicroFilters to the test! Please tune in and follow along…the adventure begins on September 5th.
The Incognito Flexible Flask by Vpaur has room for 10 ounces of your favorite libation. It’s collapsible, reusable, made in the USA, and the best way to ensure cocktail hour is always accessible. www.vapur.us
“Anti-Bottle” Caters to the Eco-Savvy Consumer”
Jason Carignan, Dave Czerwinski and Brent Reinke wanted to start a hydration revolution. The trio combined their professional experience in marketing and branding with with their passions, which included environmentally sound solutions to everyday problems, and started Vapur, a Westlake Village-based company that produces environmentally friendly, collapsible, foldable water bottles.
Jason Carignan, Vapur: “The hydration category in general is still very strong. This past year, the industry saw a significant increase in hydration product sales while many other categories declined. People are still drinking water and people are more active than ever. However, we believe that there is bound to be some fall-out among the ‘me too’ players selling parody polycarbinate, stainless and aluminum bottles.”