World’s Most Innovative Reusable Water Bottle Will Be Available at Renowned International Event through Exclusive Co-Branded Promotion

Birmingham, England (February 27, 2012) –  VAPUR® Inc., makers of the foldable, flexible, reusable and eco-responsible “Anti-Bottle®” introduces the exclusive Henley Royal Regatta Anti-Bottle set to launch spring, 2012, in anticipation of the famed rowing event, 27th June – 1st July 2012 on the River Thames.

The HRR Vapur Anti-Bottle, boasting the official Henley Royal Regatta trademark, is a .5L Reflex, available in Cyan Blue and will retail at £14.00.  It will be exclusively available in the Regatta Gift Shop as well as on the HRR website, www.hrr.co.uk. Proceeds from the shop go to The Stewards Charitable Trust, which supports rowing projects and activities qualifying for charitable status.

“We are honored to be part of such a grand tradition and prestigious event,” says Brent Reinke, Co-Founder and Chief Operating Officer of Vapur. “The unique shape, flexibility and high quality of the Anti-Bottle allows for healthy hydration for both the user and the environment – and is designed with pride and adventure in mind. We believe the Vapur brand is synergetic with the spirit of the Henley Royal Regatta and hope it will become a coveted item amongst those attending.”

Safe and durable, the Vapur Anti-Bottle is made in the US and is designed to withstand everyday use and regular cleaning.  Unlike traditional bottles, the Anti-Bottle is flexible. It stands when full and folds when empty- easily fitting into pockets, purses or packs. The included carabiner allows the Anti-Bottle to clip to virtually anything.  The Reflex is the original Anti-Bottle with evolved features – a new reinforcing grommet and custom clip.

For more information on the Henley Royal Regatta Vapur, please contact Erin Brunner, Erin@organicworkspr.com or visit www.vapur.us.

 

About Vapur Inc.

Founded in 2009, California-based Vapur, Inc. is on a mission to make hydration incomparably portable and convenient. As the leading designer, marketer and distributor of reusable, handheld, collapsible hydration products. Vapur’s complete line of Anti-Bottles® have been adopted by athletes, outdoor enthusiasts, celebrities, green activists, government agencies, fashion gurus, and families alike. Vapur’s ultra-durable Anti-Bottles® are proudly made in the USA, BPA-free, freezable and dishwasher-safe. Vapur is privately held, with products available in 13 countries worldwide and contributes a portion of all sales to water-related and environmental causes. For more information, visit www.vapur.us and as always, “Live Flexible.”

 

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VAPUR ANTI-BOTTLE SET TO MAKE A SPLASH AT HENLEY ROYAL REGATTA 2012

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