World’s Most Innovative Reusable Water Bottle Will Be Available at Renowned International Event through Exclusive Co-Branded Promotion
Birmingham, England (February 27, 2012) – VAPUR® Inc., makers of the foldable, flexible, reusable and eco-responsible “Anti-Bottle®” introduces the exclusive Henley Royal Regatta Anti-Bottle set to launch spring, 2012, in anticipation of the famed rowing event, 27th June – 1st July 2012 on the River Thames.
The HRR Vapur Anti-Bottle, boasting the official Henley Royal Regatta trademark, is a .5L Reflex, available in Cyan Blue and will retail at £14.00. It will be exclusively available in the Regatta Gift Shop as well as on the HRR website, www.hrr.co.uk. Proceeds from the shop go to The Stewards Charitable Trust, which supports rowing projects and activities qualifying for charitable status.
“We are honored to be part of such a grand tradition and prestigious event,” says Brent Reinke, Co-Founder and Chief Operating Officer of Vapur. “The unique shape, flexibility and high quality of the Anti-Bottle allows for healthy hydration for both the user and the environment – and is designed with pride and adventure in mind. We believe the Vapur brand is synergetic with the spirit of the Henley Royal Regatta and hope it will become a coveted item amongst those attending.”
Safe and durable, the Vapur Anti-Bottle is made in the US and is designed to withstand everyday use and regular cleaning. Unlike traditional bottles, the Anti-Bottle is flexible. It stands when full and folds when empty- easily fitting into pockets, purses or packs. The included carabiner allows the Anti-Bottle to clip to virtually anything. The Reflex is the original Anti-Bottle with evolved features – a new reinforcing grommet and custom clip.
Founded in 2009, California-based Vapur, Inc. is on a mission to make hydration incomparably portable and convenient. As the leading designer, marketer and distributor of reusable, handheld, collapsible hydration products. Vapur’s complete line of Anti-Bottles® have been adopted by athletes, outdoor enthusiasts, celebrities, green activists, government agencies, fashion gurus, and families alike. Vapur’s ultra-durable Anti-Bottles® are proudly made in the USA, BPA-free, freezable and dishwasher-safe. Vapur is privately held, with products available in 13 countries worldwide and contributes a portion of all sales to water-related and environmental causes. For more information, visit www.vapur.us and as always, “Live Flexible.”
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Finally, a hand held hydration bottle designed to keep up with your active, outdoor lifestyle!
The new Vapur Element was designed to meet the hydration demands that our active/outdoor lifestyles require. So just what are the possibilities? We’ve sent out prototypes with our team that made it to the high peaks of snow-capped mountains, the rocky trail and everywhere in between. It not only withstood the elements, but has proven to be a marquee piece of gear for backcountry skiers, yogis, hikers and more.
Here is a sample of what we’re hearing from our testers:
Whether you ski inbounds, duck ropes or tour the backcountry, the Vapur Element is designed with you in mind. The Element makes it easier than ever to stay hydrated while skiing because it fits discreetly into your jacket or shell pocket. Plus, because it’s freezable you no longer need to worry about water bottle breaks on powder days! Here are a couple of testimonials we’re recently received from resort and backcountry Vapur Element users:
“…The Vapur Anti-Bottle is absolutely awesome. It was perfect for the mountain, thanks to its flat-pack design; I just slipped it right into my shell jacket pocket. I’m obsessed with its utility and quality design,” according to an editor at Men’s Fitness magazine who tested the Element on a recent ski trip.
“[I] Took it on [a] hut trip this past weekend- was PERFECT for wine… oh and hydrating with H20 too! It didn’t take up space in the backpack and folded up when empty on ski out.” –Mary Jane Carroll, backcountry aficionado out of Durango, Colorado.
Mary Jane and her crew were humbled when they encountered a 1,000 ft. avalanche slide path hiking near Silverton, Colorado. We’re thankful everyone had a safe, but epic trip! Remember that backcountry skiing is not for novices. It’s important to check your avalanche forecast, have the right equipment and complete the proper training before participating in the sport.
Many of us love to warm up with hot yoga throughout the winter, especially with sore ski legs! The Element is the perfect yoga accessory not only because is it lightweight and flexible, just like you, but because you can grab a quick sip in between poses without awkwardly trying to unscrew the cap and dropping it on the floor. The Element’s Widemouth SuperCap™ allows you to fit ice cubes into the bottle, so your water will stay cold throughout the session.
Backpacking and Camping
The Element is car-camper and backpacker friendly, especially thanks to its antimicrobial lining. Even if you’re without a dishwasher for several days, a simple rinse will keep that bottle sanitary thanks to the FDA approved, food safe antimicrobial lining that makes up the inner layer of the Element. Remember to check out the list of warm winter camping getaways if you’re not into snow-caving!
After talking with several climbers, ice and alpine alike, we were shocked to hear that they rarely carry water due to the extra weight and bulk it causes. “It’s bad…” one climber admitted. The hydration solution for climbers lies in the all-new Vapur Element. Lightweight? Check! Foldable? Check! Attachable? Check! It’s a no-brainer.
Stay tuned as we gear up for spring sports that are also Element-ready. From paddling, to alpine climbing, to cycling (and beyond) there will be plenty of tips to follow!
The Vapur Element launches in March 2012. Sign up to be notified when and where you get one for yourself by clicking here!
Thirsty Tangerine Dream – Do yourself and the environment a favour and bin that old plastic water bottle in favour of a Vapur, the BPA (Bisphenol A)-free “anti-bottle’ with user-friendly design. Available in six colours, the 500ml bottle lies flat when empty and stands up when full. It can be folded into a small bag or pocket, attached to a backpack with a sturdy carabineer, and will happily endure freezer or dishwasher.
Boxes of chocolates, heart-shaped candies, ice cream, movies and big meals… that’s right, Valentine’s Day is once again upon us. Are you an active couple or single looking for a way to escape the barrage of calories? Grab your Vapur Anti-Bottle and get your heart racing by doing something active with the one you love this year!
Here’s a list of activities ranging from simple to more involved (for those who can’t help but go all out) to have a holiday that will help your heart in more ways than one.
The Lighter Side
Go on a romantic hike, bike ride or even camping! There’s nothing more romantic than sleeping under the stars. Plus a 60 minute hike burns around 405 calories. Cap it all off around the campfire and do some cooking and maybe even fill up your Vapur with a little bubbly to celebrate. Check out this list of warmer places to escape winter and make a weekend out of it by clicking here.
If you’re stuck in the cold with no escape, heat things up by hitting the snow and… get a little closer by sledding or tubing together. Feel like turning it up even more? Try skiing or snowboarding! Be sure to slip your Vapur Anti-Bottle into your coat to stay hydrated on the slopes. And what’s the best thing to do after a long day in the snow? Cuddle up by the fire! (Ok, if we have to).
(Don’t) Put Down Your Phone: Geocaching Hunt
Think of it as a high-tech treasure hunt! Pack a picnic and get creative with your tech-savvy partner and go on an exploration. Perhaps plan a picturesque location to surprise your partner with and even add other fun stops along the way. To learn more about how to setup a geocaching hunt visit here and to find out about GPS smartphone apps you can use, check out this list.
Make Your Heart Race
Valentine’s Day-themed races continue to get more popular, because there’s nothing sexier than working up a sweat while staying healthy with the one you love! So, what better way to celebrate your active lifestyle together than to sign up for a race and enjoy a fun, healthy activity? Maybe even use it to kick off a year of doing races together as a couple! Here’s a list of V-Day races going on around the USA at Active.com.
Perhaps you want to pick up a new skill and turn up the romance? Sign-up for for an exercise or dance class together. That’s right, salsa! Not only will you wow all your friends, but an hour of aerobic activity can burn almost 500 calories! Add that to the box of cream-filled candies you aren’t eating and you’re pretty set.
If that all sounds great but just isn’t realistic for you this year, consider taking the dogs for a walk, do an extended stroll at a local park or do a little ice skating before your traditional plans. Staying active is a great way to enjoy yourself and enjoy spending time with your partner. This year consider making a change to that “same old routine” and add some spark by getting off the couch and away from the restaurant table to be creative and active with one of these fun ideas.
And of course, don’t forget to stay hydrated with your Vapur! Even get one for your significant other, because nothing says, “I love you” quite like hydration. In honor of Valentine’s Day, now through February 17th, we’re celebrating happy, hydrated hearts by donating $3 to the American Red Cross for every Vapur Anti-Bottle sold on our website!
Coming March 2012, Vapur brings our renowned “Anti-Bottle” technology in an all-new package to meet the demands of the outdoor, active lifestyle. The new Element Series continues in the Vapur tradition, offering a foldable, reusable, BPA-free portable water bottle that is Made in the USA with an infusion of features perfect for the trail, the mountain and the long haul.
Some of the many new features of the Vapur Element include:
SuperCap™ technology for secure-locking, high flow access
Wide-mouth fill area
Integrated clip design allows foldable, convenient transport
Durable 3-ply construction
New larger 1-Liter size
Watch the story from our co-founders about how Vapur and the Element Series are changing the way we think about portable hydration.