Company’s Court Action Stops Unauthorized Sales, Import of Copycat Product
Westlake Village, CA—August 31, 2012, VAPUR®, makers of the foldable, flexible, reusable and eco-responsible “Anti-Bottle,” has successfully obtained an injunction to stop an Australian importer and wholesaler from importing and/or selling a made-in-China flexible reusable water bottle.
Soon after learning of the existence of the lookalike bottles at the Reed Gift Fair held in Melbourne, Australia (August 6-10, 2011), Vapur filed the injunction with Australia’s federal court on August 12, 2011. On August 16, the importer and wholesaler was ordered by the court:
- To cease import and sales of the unauthorized knockoffs in Australia
- To immediately cease the use of Vapur graphics on any packaging
- To turn over any remaining stock of the foldable bottles
- To pay related legal costs incurred by Vapur.
“We have sent a very clear message to the marketplace that we will go after any company that infringes on our intellectual property rights,” said Brent Reinke, co-founder and COO of Vapur. “Our product is unique, innovative and highly successful, and we will vigorously enforce these rights anywhere and everywhere, including Australia.”
Vapur executives were made aware of the knockoffs during the Australia launch of the Anti-Bottle at the Reed Gift Fair, where they learned that the importer and wholesaler in question was promoting foldable, flexible water bottles with a similar packaging design featuring graphics which, among other things, violated Vapur copyrights. When the company refused to comply with a cease and desist letter, Vapur filed the injunction, which successfully stopped the company from selling or importing the copycat bottles. The only authorized distributor of Vapur Anti-Bottles in Australia is Roxberry Group Pty Ltd.
In May 2011, Vapur also filed a lawsuit against American wholesaler Reshine Promotions for producing and selling counterfeit Anti-Bottles. The suit, filed on May 26, 2011 in the United States District Court in the Central District of California, seeks damages for federal trademark counterfeiting, federal trademark infringement, federal design patent infringement, federal unfair competition and California unfair competition.
To view consent orders related to the case from the Federal Court of Australia, visit https://www.comcourts.gov.au/file/Federal/P/NSD1353/2011/3620333/event/26633839/document/231691.
To learn more about the original, authentic Vapur Anti-Bottle, visit www.drinkvapur.com.au.
About Vapur Inc.
Founded in 2009, Vapur Inc., the company behind the original, authentic Anti-Bottle, a foldable, flexible, reusable, eco-friendly water bottle that has developed a cult following of celebrities, green activists, athletes and other active-lifestyle enthusiasts. Designed to make bottled water obsolete, Anti-Bottles are made in the USA, highly durable, freezable, dishwasher-safe and BPA-free, and can be rolled, folded or flattened when empty. Available in .4L and .5L, Vapur bottles come individually and in two-packs. Created out of a desire to make tap water infinitely portable, universally available and ethically sustainable, Vapur is led by a passionate team of professionals committed to designing fashionable, innovative and eco-responsible products. In keeping with its commitment to the environment, Vapur gives a portion of all Anti-Bottle sales to water-related and environmental causes. The Vapur Anti-Bottle is currently available in the USA, Canada, U.K., Europe, Japan, Australia, New Zealand, Singapore and South Africa. For more information, visit www.drinkvapur.com.au. Follow @Vapur on Twitter and “like” them on Facebook at www.facebook.com/vapurtrail, to join the Vapur Trail.
For press information, please contact:
Pheobe Vile, PVPR. 0414 942 845 or email@example.com
“PACKAGING IDEAS & INNOVATIONS Ampac partnered with Vapur Inc. on the Vapur® Anti-BottleTM, a stand-up flexible pouch that is intended to replace injection blow molded polyester bottles (only 35% of which enter the recycling system, the company reports). This pouch has a big screw-cap closure fitment for drinking, dispensing, and refill- ing after being washed in the dishwasher and possibly silver salts in the film to function as an antimi- crobial, plus a carabiner to act as a carrying device.”
“The Vapur Anti-Bottle combines the durability and good-looks of a sports water bottle, without taking up the same amount of space. Unlike your typical rigid construction, the Anti-Bottle is designed to be folded or rolled away when not in use.”
“DRINK AND FOLD If you like to bike or hike, you know carring a bulky water bottle can be inconvenient. There’s usually no place for you to store it or throw it away. The Vapur Anti-Bottle is a simple way to quench your thirst on the trail. It’s reusable and it can be rolled, folded or flattened when empty so it’s easily stored in your bag or pocket.”
“Regular reusable water bottles can be too bulky to carry around. These fold up nearly flat when empty, so they’re perfect for stowing in your bag, and definitely encourage a girl to bring her own.”
“SIP&FOLD- Your “mom bag” just got smaller. Trade in those bulky bottles for the ever-so-compact Vapur Anti-Bottle. It’s foldable, freezable, reusable and BPA-free, so you can reduce your plastic bottle use while saving space and money! Use it for your tyke’s favorite beverage and just roll it up when it’s empty. And go ahead and get one for yourself, too. The colorful (without screaming, “I borrowed my kid’s sippy cup.”) bottles are perfect for your needs, as well.”
In an effort to go a little greener in their hydration, the LA Strikers came aboard the VapurTrail!
The LA Strikers FC is a women’s semi-professional soccer team and is also part of the United Soccer League’s Women’s League. As a fellow Southern California-based team, we decided to equipped the Strikers with .5L Vapur Anti-Bottles to keep them hydrated while scoring goals during their 2011 season.
The Vapur team is a proud supporter (and big fans) of this incredible team of soccer stars. For season passes or individual tickets, go to www.lastrikersfc.com. To get social with the Strikers check out their Facebook page.
Flexible, fun and reusable water bottle for work, sports and play
Singapore, 2 August 2011 – VAPUR® Inc., which designs and manufactures the novel and original foldable, flexible, reusable water bottle – the Anti-Bottle in the US, launched in Singapore today. It is a patented foldable, reusable water bottle designed for easy and convenient on-the-go use anywhere.
Unlike traditional rigid bottles, the Vapur Anti-Bottle is flexible, which means it stands upright when full and can be rolled, folded or flattened when empty. They come in a variety of vibrant, eye-catching colours that get them noticed everywhere they go.
The Vapur Anti-Bottle is perfectly sized for handbags or gym bags and easily clips onto diaper bags or backpacks. They are the perfect accessory to bring along on a jog, bike-ride, golf, or to the gym. When empty, the Vapur Anti-Bottle can be rolled up and tucked into a bag or pocket until it’s time to rehydrate and fill up again.
“Vapur Anti-Bottles have become a global phenomenon as they are attractive, environmentally-friendly, and consumers can take them anywhere they go. The bottles are the perfect solution for people of all ages who wish to stay hydrated through-out the day whilst they’re on-the-move,” said Mr. Brent Reinke, Co-Founder and Chief Operating Officer, Vapur.
Features of the Vapur Anti-Bottle include:
- Easy to carry – Stands when full and rolls, folds or flattens when empty
- Attractive – They come in a variety of vibrant, eye-catching colours
- Reusable and Safe – Made from an ultra-durable, BPA-free material with an FDA-approved polyethylene inner-liner (odour, taste and stain-resistant)
- Freezeable – Ensuring an ‘ice-cold’ drink at any time
- Attachable – Comes with carabiner which can be clipped to any bag or backpack
- Identifiable – Writeable area on back for easy identification
- Easy to clean – Dishwasher safe on the top rack or by hand
- Affordable – Retail price of S$26.90 for 0.5 litres and S$ 39.90 (Twin Pack) for 0.4 litres
The Vapur Anti-Bottles are distributed exclusively in Singapore by CACTOZ Pte. Ltd., a distributor of innovative and novel products sourced from around the globe. CACTOZ, which is known for carrying avant-garde and contemporary gifts and accessories, is accepting orders from qualified Singapore retailers.
“Not only are we excited about our new partnership with Vapur, but more so aboutunfolding an iconic and unconventional product to the Singapore market,” elaborated Ms. Pan Xiu Ling, Business Manager, CACTOZ. “The Vapur Anti-Bottles are extremely durable and fashionable for thirsty trendsetters who want to make a statement. The vibrant designs will definitely appeal to Singaporeans of all ages who love to tote their water whilst being environmentally-conscious through using the reusable Anti-Bottles.”
The original, authentic Vapur Anti-Bottles are exclusively made in the USA, are FDA-approved and BPA-free. It is constructed of three layers of durable plastic – the innermost layer is made from FDA-approved Polyethylene which is then bonded to two layers of nylon for strength and durability. The Vapur caps/lids are made from FDA-approved BPA-free 100 percent virgin Polypropylene.
It contains no BPA (Bisphenol A), which means it can be safely re-used again and again. BPA is a common, harmful chemical used in the manufacturing of plastic that can leach into the container and be ingested by humans.
In addition to its consumer-friendly features, the environment has been thoughtfully considered throughout each step of the Vapur lifecycle, from design and manufacturing through to consumer use. The product’s packaging is made from recycled paperboard and is printed with soy ink, using wind power for the printing process.
“We’ve found that our consumers not only care deeply about the environment, they also recognise how much money they can save by drinking filtered tap water instead of bottled water,” added Reinke.
Vapur Anti-Bottles come in two convenient sizes for greater options – the signature 500ml version and a handy 400ml version, the latter which is sold in pairs. Currently available in cool grey, blue, true green, hot pink, orange, and purple, the Anti-Bottles can be purchased at Takashimaya, Tangs Orchard or Tangs Vivo City.
Founded in the USA in 2009, Vapur Inc., the company behind the original, authentic Anti-Bottle, a foldable, flexible, reusable, eco-friendly water bottle that has developed a cult following of celebrities, green activists, athletes and other active-lifestyle enthusiasts. Designed to make bottled water obsolete, Anti-Bottles are exclusively made in the USA and are highly durable, freezable, dishwasher-safe and BPA-free, and can be rolled, folded or flattened when empty. Created out of a desire to make tap water infinitely portable, universally available and ethically sustainable, Vapur is led by a passionate team of professionals committed to designing fashionable, innovative and eco-responsible products. In keeping with its commitment to the environment, Vapur gives a portion of all Anti-Bottle sales to water-related and environmental causes. For more information, visit www.vapur.us. Follow @Vapur on Twitter and “like” them on Facebook at www.facebook.com/vapurtrail, to join the Vapur Trail.
About CACTOZ Pte. Ltd.
Cactoz Pte. Ltd., “Where Lifestyle meets Technology”, is a Singapore distributor of innovative and functional design-based products, gifts and accessories. The company has grown to become a distributor of unique products for various product lines sourced from around the world. For more information, visit www.cactoz.com